I used to switch perfumes every few months. Buy something new, love it for three weeks, then suddenly couldn’t stand the smell of it. Threw money away chasing a “signature scent” I never actually found. Turns out I was doing the whole thing backwards. Most people pick a fragrance the…

Moisturize first. Always. Perfume clings to oil, not dry skin. Spray on bare, dry skin in this weather and it evaporates before lunch. Put on an unscented lotion or shea butter right after your shower, while your skin is still a little damp. Then spray. The scent has something to…

Someone came into a conversation with me last month convinced their new bottle was watered down. Wanted a refund. Turned out they were spraying it on their shirt, twice, and calling it a day. That’s it. That was the whole routine. Most people never learned where to actually put perfume….